Swim-Mor Pools and Spas in New Jersey is a family owned and operated company that has been a premier provider of in-ground gunite pools in Central and Southern New Jersey since 1967. And when we say “since 1967”, we don’t just mean the company name or corporation. Our family, ownership, experience, and history are what make Swim-Mor thrive. Swim-Mor was built on the foundation that pool building in New Jersey is more than just a job to us.